FBE REBRAND
Fine Tuning
What began as a single YouTube channel formed in 2004 had matured into a media company by 2019. With 44 million subscribers across platforms, Fine Brothers Entertainment needed a refresh of their visual identity to reflect the company they'd become. No longer just Fine Brothers Entertainment, the company was to be renamed simply FBE.
Executive Creative Director, Jesse GoldmanThe first challenge was developing a new logo. It needed to feel young and friendly to Gen Z, but adult enough for older generations to identify with. The final design was a balance of clean, bold typography set in a speech bubble dubbed The Fine Bubble. The Fine Bubble was both a subtle nod to the company's shared DNA with YouTube as well as their beloved React format.
Once the logo was approved, we moved on to developing a new visual identity. Alongside then-Creative Director of FBE, Derek Baynham, a robust visual system was designed.
Young and colorful with a spark of spontaneity, FBE was rebranded to feel like current-day Nickelodeon meets vintage Mtv. The new look debuted in May of 2019 and is still in use today.
